Guides
Get found by search engines and cited by AI.
How ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews choose the sources they quote, and the press releases, listings and links that make a brand one of them.
AI search and citations
How ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews pick their sources, and how a brand becomes one.
- What is generative engine optimization (GEO)? Generative engine optimization (GEO) is the work of getting your brand cited in AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. How it works.
- GEO vs SEO: what changes and what stays the same GEO vs SEO compared: goals, signals, measurement and tactics. Why ranking still matters for AI answers, and what generative engine optimization adds on top.
- What is answer engine optimization (AEO)? Answer engine optimization (AEO) means structuring content so search engines and AI assistants can use it as the direct answer. How AEO relates to GEO and SEO.
- How to get cited by ChatGPT How ChatGPT search finds and cites sources, and the steps that make your site and brand more likely to appear: crawler access, indexing, mentions and quotable pages.
- How to get your business recommended by ChatGPT When buyers ask ChatGPT for the best tool or service, which businesses does it name? What decides the shortlist, and the steps that put your business on it.
- How to rank in Perplexity Perplexity searches the web for every answer and cites its sources. How its crawler works, what it tends to cite, and how to get your pages into Perplexity answers.
- How to appear in Google AI Overviews and AI Mode What Google says it takes to appear in AI Overviews and AI Mode, how sources are chosen, how to control snippets, and where the traffic shows in Search Console.
- How to get cited by Claude How Claude searches the web and cites sources, what each Anthropic crawler does, and how to make your brand more likely to appear in Claude's answers.
- How to get cited by Gemini Google Gemini grounds answers in Google Search. What that means for getting cited, what Google-Extended does and does not control, and how to improve your chances.
- How AI assistants choose their sources How ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews decide which pages to read and cite: crawlers, search indexes, retrieval and what they favor.
- How to get traffic from ChatGPT and other AI assistants AI assistants send fewer but more qualified visitors. Where AI referral traffic comes from, which pages earn clicks, and how to grow it from ChatGPT.
- How to track AI traffic in Google Analytics 4 Set up a GA4 channel group and exploration for traffic from ChatGPT, Perplexity, Gemini, Claude and Copilot, with a ready-made regex and what GA4 cannot see.
- How to check what ChatGPT and other AIs say about your brand A repeatable AI visibility audit: the prompts to ask ChatGPT, Perplexity, Gemini, Claude and Copilot, what to record, and how to turn the results into a to-do list.
- AI crawlers and robots.txt: what to allow and what to block GPTBot, OAI-SearchBot, ClaudeBot, Claude-SearchBot, PerplexityBot, Google-Extended and more: what each AI crawler does, and a robots.txt that keeps you in AI search.
- What is llms.txt, and do you need one? llms.txt is a proposed Markdown file that lists a site's key pages for AI models. What it contains, who reads it, what Google says about it, and how to write one.
- Brand mentions vs backlinks in AI search Why AI assistants care about who mentions your brand, not just who links to it. How mentions and backlinks each help AI visibility, and where to earn both.
- Do press releases help you get cited by AI? How a press release on news sites creates indexed pages AI assistants can read and cite, what it can and cannot do, and how to write one for AI search.
- Entity SEO: help search engines and AI understand your brand Entity SEO makes your brand a clearly defined thing to Google and AI assistants: consistent facts, Organization schema, sameAs links and Wikidata.
- Structured data for AI search: what helps and what doesn't Does schema markup help with ChatGPT, Perplexity or Google AI Overviews? What Google says, which schema types are worth adding, and which are not.
- How to write content that AI assistants cite The page structure, writing style and evidence that make content quotable by ChatGPT, Perplexity, Gemini and AI Overviews, with a template you can reuse.
- AI visibility for a new brand: a 30-day plan A week-by-week plan to make a new startup findable in ChatGPT, Perplexity, Gemini and Google: crawler access, facts, press, directories and tracking.
- What to do when ChatGPT gets your brand wrong Old prices, wrong category, confused with another company: why AI assistants get brands wrong, and how to correct the sources so the answers change.
- Zero-click search: what it is and what to do about it Zero-click searches end without a click to any website, as AI Overviews and assistants answer directly. What it means for traffic, and how brands still get value.
- Reddit, forums and AI answers Why Reddit and community forums show up so often in ChatGPT, Perplexity and Google AI answers, and how brands can take part honestly without getting banned.
- AI visibility tools: what they measure and when you need one AI visibility and GEO tracking tools run prompts across ChatGPT, Perplexity, Gemini and others and report mentions, citations and share of voice. What to look for.
Press releases
Writing, formatting, pricing and distributing a press release, and what it does for search and AI visibility.
- What is a press release? A press release is an official announcement in news style, distributed to media and news sites. What it contains, when to send one, and what it does today.
- How to write a press release, step by step Write a press release in nine steps: news angle, headline, lead, body, quote, boilerplate and contact. With examples, a template, and tips for search and AI.
- Press release format: the standard structure The standard press release format: headline, dateline, lead, body, quote, boilerplate, contact and ###, with lengths, an annotated example and formatting rules.
- How much does a press release cost in 2026? What press release distribution costs in 2026: national wires, budget wires, agencies and writing fees, what drives the price, and what you should get for it.
- How to distribute a press release The ways to distribute a press release: newswires, direct pitching, your newsroom, social and directories. How each works, what it costs, and how to combine them.
- How to submit a press release to news sites How to get a press release onto news sites: submitting through a newswire, to newsroom tip lines, and to free sites, with the details each one asks for.
- How to choose a press release distribution service A checklist for comparing press release distribution services: named outlets, potential reach, reports, links, guarantees, review and hidden fees.
- Do press releases help SEO? What press releases do and don't do for SEO: brand search results, indexed pages, links, Google's rules on release links, and the indirect benefits.
- Press release backlinks: dofollow, nofollow and what they're worth Are press release links dofollow? What Google's link spam policy says about press releases, how syndicated links are tagged, and the link value a release can earn.
- Press releases for startups: when they're worth it When a press release makes sense for a startup, what news qualifies, what it realistically delivers, how much to spend, and how to combine it with a launch.
- How to write a press release headline Press release headline formulas that work for journalists, search results and AI answers, with before-and-after examples, length guidance and words to avoid.
- How to write a press release boilerplate A press release boilerplate is the standard "About" paragraph at the end of every release. What to include, how long it should be, and examples you can adapt.
- The best time to send a press release The best day and time to distribute a press release: weekday mornings, off the top of the hour, around news cycles and launches, and global exceptions.
- Press release vs media coverage: what's the difference? A press release is paid, labeled placement; media coverage is a journalist's article. How they differ, what each is worth, and how to describe them honestly.
- What to do after your press release goes live Ten ways to get more from a press release once it's live: newsroom, outlet logos, social posts, investor updates, pitching, and tracking search and AI.
- How to write a press release with AI How to use ChatGPT, Claude or a built-in AI writer to draft a press release that passes wire review: the facts to give it, a prompt, and what to check by hand.
- 12 press release mistakes that get ignored or rejected The most common press release mistakes: no news, buried lead, hype words, missing contact, keyword-stuffed links, wrong timing and more, with how to fix each.
- What is a newswire, and how does press release distribution work? A newswire distributes press releases to news sites, journalists and data feeds. How wires work, how releases reach sites like AP News, and what labels mean.
Launches and directories
Launching a startup or SaaS: Product Hunt, Hacker News and the startup directories worth a listing.
- The best startup directories to list your product on The startup and SaaS directories worth a listing in 2026: launch platforms, comparison sites, review sites, communities and niche lists, and what each is good for.
- How to launch on Product Hunt A practical Product Hunt launch plan: preparing the page, choosing the day, launching at 12:01 a.m. Pacific, getting support without breaking the rules.
- Product Hunt alternatives: where else to launch Where to launch besides Product Hunt: Hacker News, Peerlist, Uneed, BetaList, Indie Hackers, Microlaunch, DevHunt, AI tool directories and comparison sites.
- How to post a Show HN on Hacker News How Show HN works, what Hacker News allows, how to write the title and first comment, when to post, and the mistakes that get Show HN posts flagged.
- Do directory submissions help SEO? When directory submissions help SEO and when they hurt: relevant directories vs link farms, dofollow and nofollow listings, and how they feed AI answers.
- SaaS launch checklist: before, on and after launch day A complete SaaS launch checklist: site and analytics, listing kit, press release, Product Hunt, Show HN, directories, and measuring search and AI visibility.
- AI tool directories: where to list an AI product Where to list an AI tool in 2026: AI directories like There's An AI For That, Futurepedia and Toolify, launch platforms, and how to write a listing.
- AlternativeTo, SaaSHub, G2 and Capterra: comparison and review directories How comparison directories work, why AI assistants cite them for "alternatives to" questions, and how to set up AlternativeTo, SaaSHub, G2 and Capterra.
SEO and backlinks
Backlinks, Domain Rating, dofollow and nofollow, and getting a new site indexed and trusted.
- Dofollow vs nofollow links: the practical difference What dofollow and nofollow links are, how rel="sponsored" and rel="ugc" fit in, how Google treats each as a hint, and why a healthy link profile has both.
- How to get backlinks for a new website Twelve safe ways to earn your first backlinks: directories, launch platforms, press, profiles, partners, guest content, data and tools, plus what to avoid.
- How to check your backlinks (free and paid) How to see who links to your site: Google Search Console's Links report, Bing Webmaster Tools, Ahrefs and Semrush, and what to look for in the results.
- Domain Rating vs Domain Authority: what they measure Ahrefs' Domain Rating and Moz's Domain Authority compared: how each is calculated, what a good score is, why they differ, and why Google uses neither.
- How to increase your Domain Rating How Domain Rating grows, why it moves slowly, and the safe ways to raise it: referring domains from directories, partners, press, linkable assets and outreach.
- What makes a high-quality backlink? The signals that make a backlink valuable: relevance, authority, editorial placement, traffic, anchor text and attributes, with examples of good and bad links.
- How to get your site indexed by Google faster Get a new site or page into Google's index: Search Console, sitemaps, URL Inspection, internal and external links, IndexNow for Bing, and common problems.
- Link building for startups: a practical playbook Link building on a startup budget: the listings, launches, relationships, PR and content that earn links, in the order to do them, and what to skip.
- E-E-A-T for startups: showing experience and trust What Google's E-E-A-T means, how a new startup can show experience, expertise, authoritativeness and trust, and why the same signals help with AI assistants.
Glossary
53 terms, from GEO to Domain Rating
Templates
12 press release templates to copy
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