The best time to send a press release
The common default is Tuesday to Thursday, mid-morning in your main audience's time zone, a few minutes off the hour (for example 9:15 or 10:10 rather than 9:00). Monday and Friday are crowded or quiet in the wrong ways, and the top of the hour is when wires are busiest. Timing matters most for journalist attention; indexing and AI visibility are less sensitive to the hour.
Updated · Citable
Day of the week
| Day | Notes |
|---|---|
| Monday | Inboxes full from the weekend; acceptable but busy |
| Tuesday–Thursday | The usual sweet spot |
| Friday | Lower attention; sometimes used for news companies hope is ignored |
| Weekend | Few journalists working; can work for consumer news with less competition |
Time of day
Mid-morning (roughly 8–11 a.m.) in your main audience's time zone gives journalists time to see it before their daily deadlines. Many releases are scheduled exactly on the hour, so a few minutes after stands out in feeds. For US-wide audiences, many companies send around 8–10 a.m. Eastern.
Other timing factors
- Public company disclosures follow market rules, often before market open or after close.
- Industry events: either avoid them (competition) or ride them (relevance).
- Launches: same day as the Product Hunt launch or public release.
- Embargoes: share with journalists early, under embargo, and release publicly at the set time.
Questions people ask
Does the time affect SEO?
Very little. Indexing happens over hours to days either way.