How to write a press release with AI

AI writes a good first draft of a press release if you give it the facts: what happened, who it is for, numbers, availability, a quote idea and your boilerplate. Without facts it invents them or fills the gap with hype. Draft with AI, then check every claim, remove superlatives, and make the quote sound like a person.

Updated October 22, 2026 · Citable

Step 1: collect the facts

The news in one sentence.
Who it is for and the problem it solves.
Specifics: features, prices, dates, markets, numbers.
Proof: customers, results, partners, investors.
Who is quoted, with their title, and the point they want to make.
Your boilerplate and contact block.
City and date for the dateline.

Step 2: a prompt that works

Prompt

Write a press release in standard format (headline, dateline, lead,
body, one quote, boilerplate, media contact, ###), 400–500 words,
third person, AP style, no superlatives or hype words.

News: [one sentence]
Audience and problem: [...]
Details: [features, price, availability, markets]
Proof: [numbers, customers, partners]
Quote from: [Name, Title], making the point that [...]
Dateline: [CITY, State], [date]
Boilerplate: [paste]
Contact: [name, email, website]

Use only these facts. If something is missing, write [TBD] instead
of inventing it.

Step 3: edit by hand

Every number, name, date and URL matches your facts.
No "revolutionary", "leading", "cutting-edge", "thrilled", "game-changer".
Headline has your company name and the specific news. See headlines.
The lead paragraph stands alone.
The quote sounds like your founder, not like a model.
No claims a wire editor would question.

Or use a built-in writer

Citable's order page can draft the release with AI from your notes, or import a document you already have; you edit it until you submit. The same rule applies: the better your notes, the better the draft.

Questions people ask

Will a wire reject an AI-written press release?

Wires review content, not authorship. A release is rejected for unclear news, unsupported claims or format problems, whoever wrote it.

Can AI detectors flag my release?

Some sites run them, but detectors are unreliable. Facts, specific detail and a human-edited quote are what make a release read well.