Product launch press release template
Use this template to announce a new product. Lead with who it is for and what it does, give one concrete fact (a price, a number, a date) in the first paragraph, and keep the quote about why the product exists rather than how excited you are.
Updated · Citable
When to send a product launch press release
- Launching a new product or company publicly for the first time.
- Coming out of beta or waitlist to general availability.
- Launching on Product Hunt or another platform the same week, so the news has a home on the web.
Headline examples
- [Company] Launches [Product], a [Category] for [Audience]
- [Company] Launches [Product] to Help [Audience] [Outcome]
- [Product] Launches With [Key Feature], [Price or Free Plan]
- [Company] Opens [Product] to the Public After [Number]-[Customer/User] Beta
The template
[Company] Launches [Product], a [Category] for [Audience] [Subheadline: one line on the main benefit or proof point] [CITY], [State/Country], [Month Day, Year] -- [Company], a [short description], today launched [Product], a [category] that helps [audience] [do something] [without pain point]. [Product] is available now at [website], with [pricing: free plan / plans from $X per month]. [Paragraph 2: the problem. One or two sentences on what [audience] struggles with today, ideally with a number or a concrete example.] [Paragraph 3: how it works. Two or three main features, each with the benefit it brings.] "[Quote from founder: why you built it, what you saw that others missed, or what changes for the customer]," said [Name], [title] of [Company]. [Paragraph 5: proof. Beta results, early customers, integrations, or backing. Only facts you can show.] [Paragraph 6: availability. Where to get it, pricing, platforms, regions, launch offer if any.] About [Company] [Company] is a [category] that helps [audience] [outcome]. Founded in [year] and based in [city], [Company] [one proof point: customers, users, backing]. Learn more at [website]. Media contact [Name] [Email] [Website]
Replace every [bracketed] part. Keep it to one page, about 400 to 600 words.
A filled-in example
Ledgerly Launches an Invoicing App Built for Freelance Designers Ledgerly turns a project brief into an invoice, a contract and payment reminders in one step AUSTIN, Texas, Oct. 22, 2026 -- Ledgerly, an Austin-based software startup, today launched Ledgerly, an invoicing app that helps freelance designers get paid on time without chasing clients. Ledgerly is available now at ledgerly.example, with a free plan for up to three clients and paid plans from $12 per month. Freelancers spend hours each month writing invoices and following up on late payments, and many keep contracts, invoices and reminders in separate tools. Ledgerly reads a project brief and drafts a matching contract and invoice. It sends polite reminders automatically when a payment is late and accepts card and bank payments in 30 currencies. "I lost a month's income to late invoices in my first year freelancing," said Maya Chen, founder and CEO of Ledgerly. "We built the tool I wish I had: one place where the paperwork writes itself and the follow-ups happen without me." During a three-month beta, 400 designers sent more than 6,000 invoices through Ledgerly. Ledgerly is available on the web, iOS and Android. About Ledgerly Ledgerly is an invoicing app for freelance designers. Founded in 2025 and based in Austin, Texas, Ledgerly is used by designers in 40 countries. Learn more at ledgerly.example. Media contact Maya Chen press@ledgerly.example ledgerly.example
Tips before you send it
- Name the audience in the headline: "for freelance designers" beats "revolutionary platform".
- Put a fact in the first paragraph: price, availability, or a number.
- Use your brand name and product name exactly as they appear on your site, for consistent entity signals.
- Link to your homepage or product page, not a tracking-heavy URL. Citable allows up to five links.
Questions people ask
How long should a product launch press release be?
Around 400–600 words. Long enough for the facts journalists and AI assistants need, short enough to read in two minutes.
Should I send it on launch day?
Yes, or the morning before a Product Hunt launch so the release is already live and indexed when people search for you.