New hire announcement press release template
A new hire release names the person, the role and what they will lead, then gives the background that explains why the hire matters. Use it for executives and senior roles; a key hire is also a chance to show where the company is going.
Updated · Citable
When to send a new hire press release
- Appointing a C-level executive, VP or board member.
- A well-known hire from a notable company.
- A hire that signals expansion into a new market or function.
Headline examples
- [Company] Appoints [Name] as [Title]
- [Company] Names Former [Previous Company] [Title] [Name] as [Title]
- [Name] Joins [Company] as [Title] to Lead [Area]
The template
[Company] Appoints [Name] as [Title] [Subheadline: the experience they bring] [CITY], [State/Country], [Month Day, Year] -- [Company], [short description], today announced the appointment of [Name] as [title]. [Name] will lead [area] as the company [growth goal]. [Paragraph 2: background. Previous roles and companies, notable achievements, relevant expertise.] "[CEO quote: why this person, why now]," said [Name], [title] of [Company]. "[New hire quote: why they joined]," said [Name]. [Paragraph 5: company context. Recent growth, funding or milestones.] About [Company] [Company] is a [category] that helps [audience] [outcome]. Founded in [year] and based in [city], [Company] [one proof point: customers, users, backing]. Learn more at [website]. Media contact [Name] [Email] [Website]
Replace every [bracketed] part. Keep it to one page, about 400 to 600 words.
Tips before you send it
- Link to the person's LinkedIn profile: it helps search engines connect them with your company.
- Keep the background to facts that relate to the new role.
- Combine several hires into one release if they join at once.