Mobile app launch press release template
An app launch release needs the basics readers act on: platforms, price, where to download, plus the one thing the app does better than what people use today. Mention App Store and Google Play by name, and include the download link.
Updated · Citable
When to send a app launch press release
- Releasing a new iOS or Android app.
- Bringing a web product to mobile.
- A major version that changes what the app is.
Headline examples
- [Company] Launches [App] for iPhone and Android to Help [Audience] [Outcome]
- New App [App] Lets [Audience] [Do Thing] in [Time]
- [App] Arrives on the App Store and Google Play With [Key Feature]
The template
[Company] Launches [App] for [iPhone/Android] to Help [Audience] [Outcome] [Subheadline: price and the main feature] [CITY], [State/Country], [Month Day, Year] -- [Company] today launched [App], a [category] app that lets [audience] [do thing]. [App] is available now as a [free/paid] download on the App Store and Google Play. [Paragraph 2: the everyday problem the app solves.] [Paragraph 3: the three main features, written as what the user can do.] "[Quote]," said [Name], [title] of [Company]. [Paragraph 5: proof. Beta testers, ratings, waitlist size, press, partners.] [Paragraph 6: pricing, in-app purchases, devices supported, languages.] [App] can be downloaded at [App Store link] and [Google Play link]. About [Company] [Company] is a [category] that helps [audience] [outcome]. Founded in [year] and based in [city], [Company] [one proof point: customers, users, backing]. Learn more at [website]. Media contact [Name] [Email] [Website]
Replace every [bracketed] part. Keep it to one page, about 400 to 600 words.
Tips before you send it
- Include both store links; they are among the five links worth spending.
- Say the price clearly, including subscriptions.
- Mention devices and OS versions if they limit who can use it.