Partnership announcement press release template
A partnership release explains what the two companies will do together and what customers get. Agree on the wording with your partner, include a quote from each side, and add both boilerplates.
Updated · Citable
When to send a partnership press release
- A technology integration or marketplace listing.
- A distribution, reseller or co-marketing agreement.
- A partnership with a well-known brand that adds credibility.
Headline examples
- [Company] Partners With [Partner] to [Joint Outcome]
- [Company] and [Partner] Partner to Bring [Product] to [Audience]
- [Company] Integrates With [Partner] So [Audience] Can [Outcome]
The template
[Company] Partners With [Partner] to [Joint Outcome] [Subheadline: what customers get] [CITY], [State/Country], [Month Day, Year] -- [Company] and [Partner] today announced a partnership to [what you will do together]. Starting [date], [customers of either] can [new capability]. [Paragraph 2: why the partnership makes sense. Overlapping customers, complementary products.] [Paragraph 3: how it works for customers.] "[Company quote]," said [Name], [title] of [Company]. "[Partner quote]," said [Name], [title] of [Partner]. [Paragraph 6: availability and how to get started.] About [Company] [Company boilerplate] About [Partner] [Partner boilerplate] Media contacts [Company contact] [Partner contact]
Replace every [bracketed] part. Keep it to one page, about 400 to 600 words.
Tips before you send it
- Get written approval from the partner on the final text and the use of their name.
- Link to the integration or partner page: it is a lasting page that ranks for "[Partner] integration".
- Ask the partner to list you in their marketplace or partner directory too.