AI product launch press release template
AI launches are judged on specifics. Say what task the AI does, for whom, and how well: a measured result, the data it works on, and what the human still controls. Avoid "revolutionary AI-powered platform"; every AI tool says that.
Updated · Citable
When to send a ai product launch press release
- Launching an AI-native product or agent.
- Adding a major AI capability to an existing product.
- Listing on AI tool directories the same week. See AI tool directories.
Headline examples
- [Company] Launches [Product], an AI [Agent/Assistant] That [Does Task] for [Audience]
- [Product] Uses AI to [Outcome] in [Time] Instead of [Time]
- [Company] Launches [Product] to Automate [Task] for [Audience]
The template
[Company] Launches [Product], an AI [Assistant/Agent] That [Does Task] for [Audience] [Subheadline: the measured result, e.g. "cuts X from hours to minutes in early testing"] [CITY], [State/Country], [Month Day, Year] -- [Company] today launched [Product], an AI [assistant/agent/tool] that [does task] for [audience]. [Product] [key capability] and is available now at [website]. [Paragraph 2: the task and why it is slow, costly or error-prone today.] [Paragraph 3: what the AI does, step by step, and what the user reviews or approves.] [Paragraph 4: results. A measured outcome from beta users or internal tests, with how it was measured.] "[Quote: the insight behind the product, or what customers can now do]," said [Name], [title] of [Company]. [Paragraph 6: data and trust. What data it uses, where it is processed, privacy and security, whether customer data trains models.] [Paragraph 7: availability, pricing, integrations.] About [Company] [Company] is a [category] that helps [audience] [outcome]. Founded in [year] and based in [city], [Company] [one proof point: customers, users, backing]. Learn more at [website]. Media contact [Name] [Email] [Website]
Replace every [bracketed] part. Keep it to one page, about 400 to 600 words.
A filled-in example
Briefwise Launches an AI Assistant That Drafts Grant Applications for Nonprofits In early testing, nonprofit teams produced first drafts in under an hour instead of two days PORTLAND, Oregon, Oct. 22, 2026 -- Briefwise today launched Briefwise Grants, an AI assistant that drafts grant applications for small nonprofits from their past proposals and program data. Briefwise Grants is available now at briefwise.example. Small nonprofits often rely on one or two people to write dozens of grant applications a year, each with different questions and word limits. Briefwise Grants reads a funder's guidelines, matches each question to the organization's past answers and outcomes, and drafts a response within the word limit. Staff review and edit every section before export. Across 35 nonprofits in a two-month pilot, teams produced complete first drafts in a median of 52 minutes. "Grant writers are not short on ideas, they are short on hours," said Daniel Okafor, co-founder of Briefwise. "We want them spending those hours on relationships with funders, not on reformatting the same paragraph." Customer documents are stored encrypted and are not used to train AI models. Briefwise Grants costs $49 per month, with discounts for organizations under $500,000 in annual revenue. About Briefwise Briefwise builds AI writing tools for nonprofits. Founded in 2024 and based in Portland, Oregon, Briefwise works with more than 200 organizations. Learn more at briefwise.example. Media contact Daniel Okafor press@briefwise.example briefwise.example
Tips before you send it
- Give one measured result and say how it was measured.
- Answer the data question before readers ask it: what data, where, and does it train models.
- Describe what the human approves. It builds trust and is usually true.
- Use the category words people search for: "AI assistant for X", "AI agent that does Y".