How to write a press release boilerplate
A boilerplate is the short "About [Company]" paragraph at the end of every press release: two to four sentences saying what the company does, for whom, and one or two proof points, plus the website. Write it once and reuse it word for word in every release and profile, so journalists, search engines and AI assistants see the same description everywhere.
Updated · Citable
What to include
- Company name and one-line description of what it does.
- Who it serves (customers, industries, size).
- Founded year and headquarters.
- One or two proof points: customers, users, funding, investors, awards.
- Website URL.
Examples
About Acme Acme makes AI bookkeeping software for freelancers and small creative studios. Its product, Ledger, categorizes expenses and prepares tax estimates automatically for more than 100,000 users in the US and UK. Founded in 2024 and based in Austin, Texas, Acme is backed by Example Ventures. Learn more at acme.example.
About Citable Citable distributes press releases to 500+ news sites, including the Associated Press and USA Today, and launches products on up to 100 startup and software directories, each paid once with every live link reported. Citable is operated by Serin Technologies, LLC. Learn more at citable.sh.
Why consistency matters
The boilerplate is the description most often copied: by journalists, by directory editors, by news sites republishing the release. If every copy says the same thing, search engines and AI assistants learn one clear description of your company. See entity SEO.
Questions people ask
Does the boilerplate count toward the word limit?
On most wires, yes. Keep it short.
Can I have two boilerplates in one release?
Yes, for a partnership: one for each company.