Boilerplate
A boilerplate is the short, standard "About" paragraph at the end of a press release that describes the company, reused in every release.
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What Boilerplate means
It usually says what the company does, for whom, where it is based and when it was founded, ending with the website. Because it repeats across every release, it is also the most consistent description of your company that search engines and AI assistants will find.