Entity
In SEO, an entity is a distinct thing, such as a company, person, product or place, that search engines and AI models understand as a concept, not a word.
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What Entity means
Google's Knowledge Graph stores entities and the facts and relationships between them. When your brand is recognized as an entity, search engines and assistants can connect mentions of it across the web, tell it apart from similar names, and answer questions about it.
Signals that build an entity: a consistent name and description, an Organization schema with sameAs links to your profiles, mentions on trusted third-party sites, and listings in databases like Wikidata or Crunchbase.