Entity SEO: help search engines and AI understand your brand

When an assistant reads five pages that mention "Citable", it has to decide whether they are all about the same company. Consistent facts (the same domain, founders, description and category) make that easy. Inconsistent ones (a different tagline on every profile, an old name, two logos) make it harder, and the assistant may hedge, confuse you with another company, or skip you.

Google's Knowledge Graph is a database of entities; a knowledge panel is its public face. AI models learn similar associations from text. Both reward a brand that describes itself the same way everywhere.

Put this in a shared doc and paste from it every time you fill in a profile, a directory listing or a press release boilerplate.

On your homepage, add Organization markup with your name, URL, logo, description and sameAs links to the profiles you control. Google uses it to understand your organization and may use it for your knowledge panel and logo in results.

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Citable",
  "url": "https://citable.sh",
  "logo": "https://citable.sh/citable/citable.png",
  "description": "Press release distribution and startup directory launches, paid once.",
  "sameAs": [
    "https://www.linkedin.com/company/…",
    "https://www.crunchbase.com/organization/…",
    "https://www.producthunt.com/products/…"
  ]
}

More in structured data for AI search.

• LinkedIn company page, Crunchbase, and an X account with the same name and description.
• Product Hunt, G2 or Capterra, AlternativeTo and SaaSHub for software. See comparison and review directories.
• GitHub organization if you have public code or docs.
• Google Business Profile, Bing Places and Apple Business Connect if you serve a location.
• Founder profiles that name the company the same way.

Each profile is a page that states your facts on a domain engines trust. Directory launches add many at once; see best startup directories.

Wikipedia is one of the most-cited sources in AI answers and one of the largest pieces of most training sets, and Wikidata feeds many knowledge graphs. But both have notability rules: an entry needs significant coverage in independent, reliable sources. Creating a promotional article about your own company usually gets it deleted. Earn the independent coverage first; the entry, if it comes, should be written by someone else.