AlternativeTo, SaaSHub, G2 and Capterra: comparison and review directories
Comparison and review directories list software against its alternatives: AlternativeTo and SaaSHub by user-suggested alternatives, G2 and Capterra by verified reviews. People searching "alternatives to [competitor]" land on them, and AI assistants read them for the same questions. A complete profile, listed as an alternative to the right competitors, is one of the highest-value listings a SaaS can have.
Updated · Citable
The sites
| Site | How it works | Set-up tips |
|---|---|---|
| AlternativeTo | Users suggest and vote on alternatives to each app | Create the listing, add it as an alternative to relevant apps, describe features with tags |
| SaaSHub | Software alternatives and comparisons | Claim your product, add alternatives and pricing |
| G2 | Verified B2B reviews, category grids | Free profile; reviews drive placement; paid tiers for more |
| Capterra, GetApp, Software Advice | SMB software reviews (Gartner Digital Markets) | Free listing; pay-per-click for priority placement |
Why AI assistants read them
Ask ChatGPT or Perplexity for "alternatives to Mailchimp for small creators" and look at the citations: comparison and review sites appear often. Their pages are structured exactly as an assistant needs (product, category, alternatives, pros and cons). Being listed there, next to the right competitors, is how a smaller tool gets onto AI shortlists. See how to get your business recommended by ChatGPT.
Getting reviews
Ask happy users directly, at a moment of success (after a result, a renewal, a support win). Make it easy with a direct link. Never write fake reviews or pay for positive ones: platforms remove them, and fake reviews are illegal in many jurisdictions.
Questions people ask
Do I need to pay G2 or Capterra?
Basic listings are free. Paid plans add visibility and features.