Brand mention
A brand mention is any reference to your company or product by name on another website, article, forum or social post, with or without a link.
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What Brand mention means
Mentions shape how search engines and AI assistants understand a brand. Large language models learn which names go with which topics from text, and assistants searching the web read pages that name you. A mention without a link still counts for that, even if it passes no link value for SEO.