Unlinked mention
An unlinked mention is a page that names your brand without linking to your website. Asking the author to add a link is a simple way to earn backlinks.
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What Unlinked mention means
Find unlinked mentions with Google Alerts, a search for your brand name excluding your own site ("Brand" -site:yourdomain.com), or brand-monitoring tools. When the mention is accurate and the site is relevant, a short, friendly email suggesting a link often works.