Share of voice
Share of voice is how often your brand appears compared with competitors, across ads, search results, media or, increasingly, AI answers.
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What Share of voice means
In AI search, share of voice is usually measured by running a fixed set of prompts ("best invoicing tool for freelancers") across assistants and counting how often each brand is mentioned or cited. Because answers vary run to run, the measurement only means something over many prompts and repeated checks.