What to do after your press release goes live
Once your release is live, reuse it: add the links and outlet logos to your site (labeled as press releases), share the best placement on social, send it to customers and investors, pitch it to journalists, use it in sales materials, and measure what changed in brand search and AI answers two weeks later.
Updated · Citable
Ten things to do
- Save the report. Every live URL, outlet and potential reach; download the PDF or spreadsheet.
- Update your newsroom. Post the release on your site and link the top placements.
- Add an "Announcements" strip with outlet logos linking to live pages, labeled as press releases.
- Post on LinkedIn and X with a link to the most recognizable placement.
- Email customers if the news affects them (new features, pricing, integrations).
- Include it in your investor update with the report.
- Add it to sales decks and proposals as proof of momentum.
- Pitch journalists who cover your niche, with the release as the official source.
- Update directory listings and profiles with the new facts.
- Measure: brand search results, Search Console impressions, AI answers for your prompts. See check what AI says about your brand.
Keep the links alive
Some syndicated copies are removed or moved over time. Check your key links periodically and keep your own copy of the release on your site as the permanent version. Citable re-checks every placement and shows which links are live on your order page.
Questions people ask
How long do press release pages stay up?
It varies by outlet. Many stay up for years; some rotate out after weeks or months. Keep the report and your own copy.