Potential reach
Potential reach is the combined audience of the outlets a press release appears on: how many people could see it, not how many will read it.
Updated · Citable
What Potential reach means
It is useful for comparing distribution packages, but it is an upper bound, usually based on each outlet's overall traffic. Treat it as a measure of where your release appears, and measure results with your own analytics. Citable's press release has 220M+ potential reach across 500+ news sites.