Rebrand announcement press release template
A rebrand release says old name, new name, why, and what stays the same. It also does an SEO job: it puts both names side by side on trusted sites, which helps search engines and AI assistants understand they are the same company.
Updated · Citable
When to send a rebrand press release
- Changing the company or product name.
- A new domain, positioning or visual identity.
- Merging several products under one brand.
Headline examples
- [Old Name] Rebrands as [New Name] to Reflect [Reason]
- [Old Name] Is Now [New Name]
- [Company] Unveils New Name and Brand, [New Name]
The template
[Old Name] Rebrands as [New Name] to Reflect [Reason] [Subheadline] [CITY], [State/Country], [Month Day, Year] -- [Old Name], [short description], today announced it has changed its name to [New Name], effective immediately. The company's website is now [new domain]. [Paragraph 2: why. What changed in the product, audience or vision.] [Paragraph 3: what stays the same for customers. Accounts, pricing, team, support.] "[Quote]," said [Name], [title] of [New Name]. [Paragraph 5: what is new. Logo, site, product updates launching with the brand.] About [New Name] [New Name] (formerly [Old Name]) is a [category] that helps [audience] [outcome]. Learn more at [new domain]. Media contact [Name] [Email] [Website]
Replace every [bracketed] part. Keep it to one page, about 400 to 600 words.
Tips before you send it
- Write "formerly [Old Name]" in the boilerplate for the next few releases.
- Redirect the old domain with 301 redirects and update every profile and directory listing.
- Update Organization schema and add the old name as an alternateName.