Event announcement press release template
An event release answers what, when, where, who's speaking and how to register in the first two paragraphs. Send it early enough for people to plan: two to four weeks before for most events.
Updated · Citable
When to send a event press release
- Hosting a conference, meetup, webinar or launch event.
- Speaking at or exhibiting at a major industry event.
- Announcing a hackathon or community program.
Headline examples
- [Company] to Host [Event] on [Date] in [City/Online]
- [Company] Announces [Event], [Short Description]
- [Name] of [Company] to Speak at [Event] on [Topic]
The template
[Company] to Host [Event] on [Date] in [City/Online] [Subheadline: theme or headline speakers] [CITY], [State/Country], [Month Day, Year] -- [Company] today announced [event], a [type of event] for [audience], taking place on [date] at [venue / online]. Registration is [free / $X] at [link]. [Paragraph 2: what attendees will learn or do. Theme, sessions.] [Paragraph 3: speakers, with titles and companies.] "[Quote]," said [Name], [title] of [Company]. [Paragraph 5: logistics. Time with time zone, location, capacity, sponsors.] About [Company] [Company] is a [category] that helps [audience] [outcome]. Founded in [year] and based in [city], [Company] [one proof point: customers, users, backing]. Learn more at [website]. Media contact [Name] [Email] [Website]
Replace every [bracketed] part. Keep it to one page, about 400 to 600 words.
Tips before you send it
- Include the time zone and the registration link.
- Send a follow-up release after the event with results or announcements made there.