Company milestone press release template
A milestone release turns a number into news: the milestone, how fast you got there, and what it says about the market. It is one of the easiest releases to write between launches, and it keeps fresh, dated facts about your company on the web.
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When to send a company milestone press release
- A round-number customer, user or revenue milestone.
- An anniversary with real progress to report.
- Usage numbers that show a trend in your industry.
Headline examples
- [Company] Passes [Number] [Customers/Users] [Time] After Launch
- [Product] Has [Done Thing] [Number] Times Since [Year]
- [Company] Marks [Number] Years With [Achievement]
The template
[Company] Passes [Number] [Customers/Users] [Time] After Launch [Subheadline: what drove the growth] [CITY], [State/Country], [Month Day, Year] -- [Company], [short description], today announced that [Product] has passed [number] [customers/users], [time] after its launch in [month year]. [Paragraph 2: what drove the growth. Channels, features, markets.] [Paragraph 3: what customers use it for. One or two examples.] "[Quote: what the milestone shows about customers or the market]," said [Name], [title] of [Company]. [Paragraph 5: what comes next.] About [Company] [Company] is a [category] that helps [audience] [outcome]. Founded in [year] and based in [city], [Company] [one proof point: customers, users, backing]. Learn more at [website]. Media contact [Name] [Email] [Website]
Replace every [bracketed] part. Keep it to one page, about 400 to 600 words.
Tips before you send it
- Use numbers you can stand behind and define them ("paying customers", "monthly active users").
- Add an industry insight from your data; it makes the release quotable.
- Milestones are good for AI visibility: they put recent, specific facts about you on trusted sites.