Award announcement press release template
An award release names the award, who gives it, and why you won. Recognition from a credible third party is a trust signal for buyers, search engines and AI assistants alike, so make the source clear and link to it.
Updated · Citable
When to send a award press release
- Winning an industry award or competition.
- Being named in a ranking, "best of" list or analyst report.
- Receiving a certification that matters to buyers.
Headline examples
- [Company] Wins [Award] From [Organization]
- [Company] Named [Ranking] by [Organization]
- [Product] Recognized as [Award Category] in [Year] [Award]
The template
[Company] Wins [Award] From [Organization] [Subheadline] [CITY], [State/Country], [Month Day, Year] -- [Company], [short description], today announced it has received [award] from [organization], which recognizes [what the award recognizes]. [Paragraph 2: about the award. Who gives it, how winners are chosen, how many entrants.] [Paragraph 3: why you won. The work or results the award recognized.] "[Quote]," said [Name], [title] of [Company]. About [Company] [Company] is a [category] that helps [audience] [outcome]. Founded in [year] and based in [city], [Company] [one proof point: customers, users, backing]. Learn more at [website]. Media contact [Name] [Email] [Website]
Replace every [bracketed] part. Keep it to one page, about 400 to 600 words.
Tips before you send it
- Link to the award announcement on the organizer's site.
- Skip pay-to-enter awards nobody has heard of; they can hurt credibility.
- Add the award to your site and Organization schema as well.