Acquisition announcement press release template
An acquisition release says who acquired whom, what happens to the product and its customers, and why. Customers of the acquired product read it first, so answer their questions plainly: will it keep working, will pricing change.
Updated · Citable
When to send a acquisition press release
- Acquiring a company, product or team.
- Being acquired, issued jointly or by the acquirer.
- Merging with another company.
Headline examples
- [Acquirer] Acquires [Company] to [Strategic Goal]
- [Acquirer] Acquires [Product], Adding [Capability] for [Audience]
- [Company] Joins [Acquirer] to [Shared Goal]
The template
[Acquirer] Acquires [Company] to [Strategic Goal] [Subheadline] [CITY], [State/Country], [Month Day, Year] -- [Acquirer] today announced it has acquired [Company], [short description]. [Terms were not disclosed / The deal is valued at $X.] [Company]'s [team / product] will [join / continue as]. [Paragraph 2: the strategic reason.] [Paragraph 3: what changes for customers of each product. Continuity, migration, pricing.] "[Acquirer quote]," said [Name], [title] of [Acquirer]. "[Acquired company quote]," said [Name], [title] of [Company]. [Paragraph 6: timeline and next steps.] About [Company] [Company] is a [category] that helps [audience] [outcome]. Founded in [year] and based in [city], [Company] [one proof point: customers, users, backing]. Learn more at [website]. Media contact [Name] [Email] [Website]
Replace every [bracketed] part. Keep it to one page, about 400 to 600 words.
Tips before you send it
- Lead with customer impact if the acquired product has many users.
- Check legal and disclosure requirements, especially for public companies.
- Update both companies' sites, profiles and boilerplates the same day so AI assistants find consistent facts.