SERP
A SERP, or search engine results page, is the page a search engine shows for a query: organic results, ads, AI Overviews, snippets, maps and other features.
Updated · Citable
What SERP means
Modern SERPs contain far more than ten blue links. For many queries an AI Overview, featured snippet, People Also Ask box, videos or local results come first, which changes how much traffic each position gets.