AI hallucination
An AI hallucination is a confident but false statement from an AI model, such as a made-up feature, price, founder or source for a real company.
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What AI hallucination means
Language models generate likely-sounding text, and when they lack good information they can fill gaps with plausible fiction. For brands this shows up as wrong pricing, discontinued products described as current, or confusion with a similarly named company.
Hallucinations are rarer when an assistant can ground its answer in clear, consistent sources. The fix is mostly upstream: accurate facts on your site, matching profiles elsewhere, and recent third-party pages that state them.