E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, the qualities Google's quality rater guidelines use to judge content.

Updated · Citable

What E-E-A-T means

E-E-A-T is a framework for the human raters who evaluate Google's results, not a single ranking factor. Trust is the most important element; experience was added in December 2022. Named authors, first-hand evidence, clear ownership and third-party recognition all show it.

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