Sponsored link

rel="sponsored" marks a link as paid, sponsored or part of an affiliate deal. Google asks sites to use it, or nofollow, on any link that was paid for.

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What Sponsored link means

Google introduced the attribute in 2019. Paid links that pass ranking value violate its spam policies, so advertising, sponsorships and paid placements should carry sponsored. Many syndicated press releases use it or nofollow.

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