# Citable

> Citable sells press release distribution to 500+ news sites, including the Associated Press and USA Today (220M+ potential reach, indexed by Google, Bing and Yahoo), and directory launches on up to 100 startup and software directories (75% dofollow). Each is paid once, with no account or retainer. Operated by Serin Technologies, LLC.

- Press release: $599. Full refund if no labeled press release is live on a site in your package within 48 hours of submitting it, or if the wire's editorial review turns it down.
- Directory launch: $239. Listed on up to 100 startup and software directories, with every live listing URL.
- Releases are paid distribution, labeled as press releases by the sites that run them; not editorial coverage.

## Product
- [Home](https://citable.sh/): what Citable sells and the outlets a release runs on
- [Pricing](https://citable.sh/pricing): both packages and what each includes

## Guides: AI search and citations
- [What is generative engine optimization (GEO)?](https://citable.sh/guides/generative-engine-optimization): Generative engine optimization (GEO) is the work of getting your brand cited in AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. How it works.
- [GEO vs SEO: what changes and what stays the same](https://citable.sh/guides/geo-vs-seo): GEO vs SEO compared: goals, signals, measurement and tactics. Why ranking still matters for AI answers, and what generative engine optimization adds on top.
- [What is answer engine optimization (AEO)?](https://citable.sh/guides/answer-engine-optimization): Answer engine optimization (AEO) means structuring content so search engines and AI assistants can use it as the direct answer. How AEO relates to GEO and SEO.
- [How to get cited by ChatGPT](https://citable.sh/guides/how-to-get-cited-by-chatgpt): How ChatGPT search finds and cites sources, and the steps that make your site and brand more likely to appear: crawler access, indexing, mentions and quotable pages.
- [How to get your business recommended by ChatGPT](https://citable.sh/guides/get-chatgpt-to-recommend-your-business): When buyers ask ChatGPT for the best tool or service, which businesses does it name? What decides the shortlist, and the steps that put your business on it.
- [How to rank in Perplexity](https://citable.sh/guides/how-to-rank-in-perplexity): Perplexity searches the web for every answer and cites its sources. How its crawler works, what it tends to cite, and how to get your pages into Perplexity answers.
- [How to appear in Google AI Overviews and AI Mode](https://citable.sh/guides/google-ai-overviews): What Google says it takes to appear in AI Overviews and AI Mode, how sources are chosen, how to control snippets, and where the traffic shows in Search Console.
- [How to get cited by Claude](https://citable.sh/guides/how-to-get-cited-by-claude): How Claude searches the web and cites sources, what each Anthropic crawler does, and how to make your brand more likely to appear in Claude's answers.
- [How to get cited by Gemini](https://citable.sh/guides/how-to-get-cited-by-gemini): Google Gemini grounds answers in Google Search. What that means for getting cited, what Google-Extended does and does not control, and how to improve your chances.
- [How AI assistants choose their sources](https://citable.sh/guides/how-ai-assistants-choose-sources): How ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews decide which pages to read and cite: crawlers, search indexes, retrieval and what they favor.
- [How to get traffic from ChatGPT and other AI assistants](https://citable.sh/guides/traffic-from-chatgpt): AI assistants send fewer but more qualified visitors. Where AI referral traffic comes from, which pages earn clicks, and how to grow it from ChatGPT.
- [How to track AI traffic in Google Analytics 4](https://citable.sh/guides/track-ai-traffic-google-analytics): Set up a GA4 channel group and exploration for traffic from ChatGPT, Perplexity, Gemini, Claude and Copilot, with a ready-made regex and what GA4 cannot see.
- [How to check what ChatGPT and other AIs say about your brand](https://citable.sh/guides/check-ai-brand-visibility): A repeatable AI visibility audit: the prompts to ask ChatGPT, Perplexity, Gemini, Claude and Copilot, what to record, and how to turn the results into a to-do list.
- [AI crawlers and robots.txt: what to allow and what to block](https://citable.sh/guides/ai-crawlers-robots-txt): GPTBot, OAI-SearchBot, ClaudeBot, Claude-SearchBot, PerplexityBot, Google-Extended and more: what each AI crawler does, and a robots.txt that keeps you in AI search.
- [What is llms.txt, and do you need one?](https://citable.sh/guides/llms-txt): llms.txt is a proposed Markdown file that lists a site's key pages for AI models. What it contains, who reads it, what Google says about it, and how to write one.
- [Brand mentions vs backlinks in AI search](https://citable.sh/guides/brand-mentions-ai-search): Why AI assistants care about who mentions your brand, not just who links to it. How mentions and backlinks each help AI visibility, and where to earn both.
- [Do press releases help you get cited by AI?](https://citable.sh/guides/press-releases-ai-citations): How a press release on news sites creates indexed pages AI assistants can read and cite, what it can and cannot do, and how to write one for AI search.
- [Entity SEO: help search engines and AI understand your brand](https://citable.sh/guides/entity-seo): Entity SEO makes your brand a clearly defined thing to Google and AI assistants: consistent facts, Organization schema, sameAs links and Wikidata.
- [Structured data for AI search: what helps and what doesn't](https://citable.sh/guides/schema-markup-ai-search): Does schema markup help with ChatGPT, Perplexity or Google AI Overviews? What Google says, which schema types are worth adding, and which are not.
- [How to write content that AI assistants cite](https://citable.sh/guides/write-content-ai-cites): The page structure, writing style and evidence that make content quotable by ChatGPT, Perplexity, Gemini and AI Overviews, with a template you can reuse.
- [AI visibility for a new brand: a 30-day plan](https://citable.sh/guides/ai-visibility-new-brand): A week-by-week plan to make a new startup findable in ChatGPT, Perplexity, Gemini and Google: crawler access, facts, press, directories and tracking.
- [What to do when ChatGPT gets your brand wrong](https://citable.sh/guides/fix-wrong-ai-answers): Old prices, wrong category, confused with another company: why AI assistants get brands wrong, and how to correct the sources so the answers change.
- [Zero-click search: what it is and what to do about it](https://citable.sh/guides/zero-click-search): Zero-click searches end without a click to any website, as AI Overviews and assistants answer directly. What it means for traffic, and how brands still get value.
- [Reddit, forums and AI answers](https://citable.sh/guides/reddit-ai-search): Why Reddit and community forums show up so often in ChatGPT, Perplexity and Google AI answers, and how brands can take part honestly without getting banned.
- [AI visibility tools: what they measure and when you need one](https://citable.sh/guides/ai-visibility-tools): AI visibility and GEO tracking tools run prompts across ChatGPT, Perplexity, Gemini and others and report mentions, citations and share of voice. What to look for.

## Guides: Press releases
- [What is a press release?](https://citable.sh/guides/what-is-a-press-release): A press release is an official announcement in news style, distributed to media and news sites. What it contains, when to send one, and what it does today.
- [How to write a press release, step by step](https://citable.sh/guides/how-to-write-a-press-release): Write a press release in nine steps: news angle, headline, lead, body, quote, boilerplate and contact. With examples, a template, and tips for search and AI.
- [Press release format: the standard structure](https://citable.sh/guides/press-release-format): The standard press release format: headline, dateline, lead, body, quote, boilerplate, contact and ###, with lengths, an annotated example and formatting rules.
- [How much does a press release cost in 2026?](https://citable.sh/guides/press-release-cost): What press release distribution costs in 2026: national wires, budget wires, agencies and writing fees, what drives the price, and what you should get for it.
- [How to distribute a press release](https://citable.sh/guides/how-to-distribute-a-press-release): The ways to distribute a press release: newswires, direct pitching, your newsroom, social and directories. How each works, what it costs, and how to combine them.
- [How to submit a press release to news sites](https://citable.sh/guides/how-to-submit-a-press-release): How to get a press release onto news sites: submitting through a newswire, to newsroom tip lines, and to free sites, with the details each one asks for.
- [How to choose a press release distribution service](https://citable.sh/guides/choose-press-release-distribution-service): A checklist for comparing press release distribution services: named outlets, potential reach, reports, links, guarantees, review and hidden fees.
- [Do press releases help SEO?](https://citable.sh/guides/do-press-releases-help-seo): What press releases do and don't do for SEO: brand search results, indexed pages, links, Google's rules on release links, and the indirect benefits.
- [Press release backlinks: dofollow, nofollow and what they're worth](https://citable.sh/guides/press-release-backlinks): Are press release links dofollow? What Google's link spam policy says about press releases, how syndicated links are tagged, and the link value a release can earn.
- [Press releases for startups: when they're worth it](https://citable.sh/guides/press-release-for-startups): When a press release makes sense for a startup, what news qualifies, what it realistically delivers, how much to spend, and how to combine it with a launch.
- [How to write a press release headline](https://citable.sh/guides/press-release-headlines): Press release headline formulas that work for journalists, search results and AI answers, with before-and-after examples, length guidance and words to avoid.
- [How to write a press release boilerplate](https://citable.sh/guides/press-release-boilerplate): A press release boilerplate is the standard "About" paragraph at the end of every release. What to include, how long it should be, and examples you can adapt.
- [The best time to send a press release](https://citable.sh/guides/best-time-to-send-a-press-release): The best day and time to distribute a press release: weekday mornings, off the top of the hour, around news cycles and launches, and global exceptions.
- [Press release vs media coverage: what's the difference?](https://citable.sh/guides/press-release-vs-media-coverage): A press release is paid, labeled placement; media coverage is a journalist's article. How they differ, what each is worth, and how to describe them honestly.
- [What to do after your press release goes live](https://citable.sh/guides/after-your-press-release): Ten ways to get more from a press release once it's live: newsroom, outlet logos, social posts, investor updates, pitching, and tracking search and AI.
- [How to write a press release with AI](https://citable.sh/guides/write-a-press-release-with-ai): How to use ChatGPT, Claude or a built-in AI writer to draft a press release that passes wire review: the facts to give it, a prompt, and what to check by hand.
- [12 press release mistakes that get ignored or rejected](https://citable.sh/guides/press-release-mistakes): The most common press release mistakes: no news, buried lead, hype words, missing contact, keyword-stuffed links, wrong timing and more, with how to fix each.
- [What is a newswire, and how does press release distribution work?](https://citable.sh/guides/what-is-a-newswire): A newswire distributes press releases to news sites, journalists and data feeds. How wires work, how releases reach sites like AP News, and what labels mean.

## Guides: Launches and directories
- [The best startup directories to list your product on](https://citable.sh/guides/best-startup-directories): The startup and SaaS directories worth a listing in 2026: launch platforms, comparison sites, review sites, communities and niche lists, and what each is good for.
- [How to launch on Product Hunt](https://citable.sh/guides/launch-on-product-hunt): A practical Product Hunt launch plan: preparing the page, choosing the day, launching at 12:01 a.m. Pacific, getting support without breaking the rules.
- [Product Hunt alternatives: where else to launch](https://citable.sh/guides/product-hunt-alternatives): Where to launch besides Product Hunt: Hacker News, Peerlist, Uneed, BetaList, Indie Hackers, Microlaunch, DevHunt, AI tool directories and comparison sites.
- [How to post a Show HN on Hacker News](https://citable.sh/guides/show-hn-hacker-news): How Show HN works, what Hacker News allows, how to write the title and first comment, when to post, and the mistakes that get Show HN posts flagged.
- [Do directory submissions help SEO?](https://citable.sh/guides/directory-submissions-seo): When directory submissions help SEO and when they hurt: relevant directories vs link farms, dofollow and nofollow listings, and how they feed AI answers.
- [SaaS launch checklist: before, on and after launch day](https://citable.sh/guides/saas-launch-checklist): A complete SaaS launch checklist: site and analytics, listing kit, press release, Product Hunt, Show HN, directories, and measuring search and AI visibility.
- [AI tool directories: where to list an AI product](https://citable.sh/guides/ai-tool-directories): Where to list an AI tool in 2026: AI directories like There's An AI For That, Futurepedia and Toolify, launch platforms, and how to write a listing.
- [AlternativeTo, SaaSHub, G2 and Capterra: comparison and review directories](https://citable.sh/guides/comparison-directories): How comparison directories work, why AI assistants cite them for "alternatives to" questions, and how to set up AlternativeTo, SaaSHub, G2 and Capterra.

## Guides: SEO and backlinks
- [Dofollow vs nofollow links: the practical difference](https://citable.sh/guides/dofollow-vs-nofollow): What dofollow and nofollow links are, how rel="sponsored" and rel="ugc" fit in, how Google treats each as a hint, and why a healthy link profile has both.
- [How to get backlinks for a new website](https://citable.sh/guides/backlinks-for-a-new-website): Twelve safe ways to earn your first backlinks: directories, launch platforms, press, profiles, partners, guest content, data and tools, plus what to avoid.
- [How to check your backlinks (free and paid)](https://citable.sh/guides/check-your-backlinks): How to see who links to your site: Google Search Console's Links report, Bing Webmaster Tools, Ahrefs and Semrush, and what to look for in the results.
- [Domain Rating vs Domain Authority: what they measure](https://citable.sh/guides/domain-rating-vs-domain-authority): Ahrefs' Domain Rating and Moz's Domain Authority compared: how each is calculated, what a good score is, why they differ, and why Google uses neither.
- [How to increase your Domain Rating](https://citable.sh/guides/increase-domain-rating): How Domain Rating grows, why it moves slowly, and the safe ways to raise it: referring domains from directories, partners, press, linkable assets and outreach.
- [What makes a high-quality backlink?](https://citable.sh/guides/high-quality-backlinks): The signals that make a backlink valuable: relevance, authority, editorial placement, traffic, anchor text and attributes, with examples of good and bad links.
- [How to get your site indexed by Google faster](https://citable.sh/guides/get-indexed-by-google): Get a new site or page into Google's index: Search Console, sitemaps, URL Inspection, internal and external links, IndexNow for Bing, and common problems.
- [Link building for startups: a practical playbook](https://citable.sh/guides/link-building-for-startups): Link building on a startup budget: the listings, launches, relationships, PR and content that earn links, in the order to do them, and what to skip.
- [E-E-A-T for startups: showing experience and trust](https://citable.sh/guides/eeat-for-startups): What Google's E-E-A-T means, how a new startup can show experience, expertise, authoritativeness and trust, and why the same signals help with AI assistants.

## Press release templates
- [Product launch press release template](https://citable.sh/templates/product-launch): A free product launch press release template with headline formulas, a fill-in-the-blanks body, a complete example and tips for SaaS and startup launches.
- [AI product launch press release template](https://citable.sh/templates/ai-product-launch): A press release template for launching an AI tool or AI feature: what to say about the model, data and accuracy, headline formulas, a full example and tips.
- [Mobile app launch press release template](https://citable.sh/templates/app-launch): A press release template for launching a mobile app on the App Store and Google Play, with headline formulas, a full example and tips for app launches.
- [New feature announcement press release template](https://citable.sh/templates/new-feature): A press release template for announcing a new feature or product update, with headline formulas, a full example and tips for making a feature newsworthy.
- [Funding announcement press release template](https://citable.sh/templates/funding): A press release template for announcing a seed, Series A or other funding round: what to include about investors and use of funds, with an example and tips.
- [New hire announcement press release template](https://citable.sh/templates/new-hire): A press release template for announcing a new executive or key hire, with headline formulas, a full structure and tips on background and quotes.
- [Partnership announcement press release template](https://citable.sh/templates/partnership): A press release template for announcing a partnership or integration between two companies, with headline formulas, a full structure and approval tips.
- [Acquisition announcement press release template](https://citable.sh/templates/acquisition): A press release template for announcing that your company acquired another company or product, or was acquired, with structure, headlines and tips.
- [Company milestone press release template](https://citable.sh/templates/milestone): A press release template for announcing a milestone such as customers, users, revenue or an anniversary, with headline formulas and tips to keep it newsworthy.
- [Award announcement press release template](https://citable.sh/templates/award): A press release template for announcing an award, ranking or recognition your company or product received, with headline formulas and tips on credibility.
- [Event announcement press release template](https://citable.sh/templates/event): A press release template for announcing an event, webinar or conference appearance, with the details to include, headline formulas and timing tips.
- [Rebrand announcement press release template](https://citable.sh/templates/rebrand): A press release template for announcing a rebrand or company name change, with tips to keep search engines and AI assistants from confusing old and new names.

## Press release services compared
- [EIN Presswire alternatives: prices and outlets compared](https://citable.sh/alternatives/ein-presswire): EIN Presswire costs $149 per release. How it compares with Citable, PR Newswire, Newswire.com and PRWeb on price, outlets, links, reports and guarantees.
- [PR Newswire alternatives for startups and small businesses](https://citable.sh/alternatives/pr-newswire): PR Newswire no longer lists prices; national releases are reported at $850 to $1,145 for 400 words. Cheaper alternatives compared on outlets and reports.
- [Business Wire alternatives: what startups use instead](https://citable.sh/alternatives/business-wire): Business Wire publishes a $475 starting price for local US releases; national is quote-based. How it compares with flat-price alternatives for startup announcements.
- [GlobeNewswire alternatives compared](https://citable.sh/alternatives/globenewswire): GlobeNewswire has no public rate card; releases are reported from about $350 base to $700–$1,200 in total. Alternatives compared on price, outlets and reports.
- [PRWeb alternatives: plans and outlets compared](https://citable.sh/alternatives/prweb): PRWeb plans run from $120 to $480 per release. How they compare with Citable, EIN Presswire and Newswire.com on outlets, reach, reports and guarantees.
- [Newswire.com alternatives compared](https://citable.sh/alternatives/newswire): Newswire.com plans cost $399 to $965 per release, with AP News from $659. How they compare with Citable and other wires on outlets, reach and guarantees.

## Glossary
- [AI citation](https://citable.sh/glossary/ai-citation): An AI citation is a link or named source that an AI assistant like ChatGPT, Perplexity, Gemini or Google's AI Overviews shows alongside its answer.
- [AI Overviews](https://citable.sh/glossary/ai-overviews): AI Overviews are AI-generated summaries Google shows at the top of some search results, with links to the web pages they draw from.
- [AI Mode](https://citable.sh/glossary/ai-mode): AI Mode is Google Search's conversational search experience, which answers complex questions with AI and links out to sources across the web.
- [Query fan-out](https://citable.sh/glossary/query-fan-out): Query fan-out is when an AI search system splits one question into many related searches, then combines the results into a single answer.
- [Retrieval-augmented generation (RAG)](https://citable.sh/glossary/retrieval-augmented-generation): Retrieval-augmented generation (RAG) is a technique where an AI model fetches relevant documents first, then writes its answer based on them.
- [Grounding](https://citable.sh/glossary/grounding): Grounding is connecting an AI model's answer to verifiable sources, such as live search results, so it states facts it can back up rather than guesses.
- [AI hallucination](https://citable.sh/glossary/hallucination): An AI hallucination is a confident but false statement from an AI model, such as a made-up feature, price, founder or source for a real company.
- [Large language model (LLM)](https://citable.sh/glossary/large-language-model): A large language model (LLM) is an AI model trained on huge amounts of text to understand and generate language, such as GPT, Claude or Gemini.
- [AI referral traffic](https://citable.sh/glossary/ai-referral-traffic): AI referral traffic is visits to your website from people clicking links in AI assistants such as ChatGPT, Perplexity, Gemini, Copilot or Claude.
- [Share of voice](https://citable.sh/glossary/share-of-voice): Share of voice is how often your brand appears compared with competitors, across ads, search results, media or, increasingly, AI answers.
- [OAI-SearchBot](https://citable.sh/glossary/oai-searchbot): OAI-SearchBot is OpenAI's crawler for ChatGPT search. Sites that block it in robots.txt will not appear in ChatGPT search answers as cited sources.
- [GPTBot](https://citable.sh/glossary/gptbot): GPTBot is OpenAI's web crawler that collects content to train its AI models. Blocking it does not remove you from ChatGPT search results.
- [ChatGPT-User](https://citable.sh/glossary/chatgpt-user): ChatGPT-User is the user agent OpenAI uses when ChatGPT visits a page because a user asked, for example to open a link they pasted in a chat.
- [ClaudeBot](https://citable.sh/glossary/claudebot): ClaudeBot is Anthropic's crawler for collecting public web content to train Claude. Claude-SearchBot and Claude-User handle search and user requests.
- [PerplexityBot](https://citable.sh/glossary/perplexitybot): PerplexityBot is Perplexity's crawler that indexes web pages so they can be found and cited in Perplexity's answers. Perplexity says it is not used for training.
- [Google-Extended](https://citable.sh/glossary/google-extended): Google-Extended is a robots.txt token that controls whether Google may use your content to train and ground Gemini models. It does not affect Google Search.
- [Bingbot](https://citable.sh/glossary/bingbot): Bingbot is Microsoft's crawler for the Bing search index, which powers Bing, Copilot and DuckDuckGo results and is used by other AI search tools.
- [robots.txt](https://citable.sh/glossary/robots-txt): robots.txt is a text file at the root of a website that tells crawlers which pages they may or may not fetch, by user agent, under the Robots Exclusion Protocol.
- [Entity](https://citable.sh/glossary/entity): In SEO, an entity is a distinct thing, such as a company, person, product or place, that search engines and AI models understand as a concept, not a word.
- [Knowledge Graph](https://citable.sh/glossary/knowledge-graph): The Knowledge Graph is Google's database of entities (people, companies, places, things) and the facts and relationships between them, used across Search.
- [Knowledge panel](https://citable.sh/glossary/knowledge-panel): A knowledge panel is the box of facts Google shows about a well-known entity, such as a company or person, usually to the right of search results on desktop.
- [sameAs](https://citable.sh/glossary/same-as): sameAs is a schema.org property that lists other URLs representing the same entity, such as your LinkedIn, Crunchbase, GitHub or Wikidata pages.
- [Structured data](https://citable.sh/glossary/structured-data): Structured data is code, usually JSON-LD using the schema.org vocabulary, that describes a page's content in a machine-readable way: a product, an article, an FAQ.
- [Featured snippet](https://citable.sh/glossary/featured-snippet): A featured snippet is a highlighted excerpt from one web page that Google shows near the top of results to answer a question directly, with a link to the page.
- [SERP](https://citable.sh/glossary/serp): A SERP, or search engine results page, is the page a search engine shows for a query: organic results, ads, AI Overviews, snippets, maps and other features.
- [E-E-A-T](https://citable.sh/glossary/e-e-a-t): E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, the qualities Google's quality rater guidelines use to judge content.
- [Brand mention](https://citable.sh/glossary/brand-mention): A brand mention is any reference to your company or product by name on another website, article, forum or social post, with or without a link.
- [Unlinked mention](https://citable.sh/glossary/unlinked-mention): An unlinked mention is a page that names your brand without linking to your website. Asking the author to add a link is a simple way to earn backlinks.
- [Backlink](https://citable.sh/glossary/backlink): A backlink is a link from another website to yours. Search engines treat relevant backlinks from trusted sites as a sign your page is worth ranking.
- [Referring domain](https://citable.sh/glossary/referring-domain): A referring domain is a unique website that links to yours. Ten links from one site count as ten backlinks but only one referring domain.
- [Dofollow link](https://citable.sh/glossary/dofollow): A dofollow link is a normal link without a nofollow, sponsored or ugc attribute, which search engines may use to pass ranking value to the linked page.
- [Nofollow link](https://citable.sh/glossary/nofollow): A nofollow link carries rel="nofollow", a hint asking search engines not to pass ranking value or endorse the linked page. Google treats it as a hint, not a rule.
- [Sponsored link](https://citable.sh/glossary/sponsored-link): rel="sponsored" marks a link as paid, sponsored or part of an affiliate deal. Google asks sites to use it, or nofollow, on any link that was paid for.
- [Anchor text](https://citable.sh/glossary/anchor-text): Anchor text is the visible, clickable text of a link. Search engines use it as a clue to what the linked page is about.
- [Link equity](https://citable.sh/glossary/link-equity): Link equity, often called link juice, is the ranking value a link passes from one page to another, depending on the linking page's authority and relevance.
- [Domain Rating (DR)](https://citable.sh/glossary/domain-rating): Domain Rating (DR) is Ahrefs' 0–100 score of the strength of a website's backlink profile, based on the unique sites linking to it with followed links.
- [Domain Authority (DA)](https://citable.sh/glossary/domain-authority): Domain Authority (DA) is Moz's 1–100 score predicting how likely a website is to rank in search results, based on its link profile. Google does not use it.
- [Indexing](https://citable.sh/glossary/indexing): Indexing is when a search engine stores a page it has crawled in its database, so the page can appear in search results and in AI answers built on them.
- [Canonical URL](https://citable.sh/glossary/canonical-url): A canonical URL is the preferred version of a page when the same content exists at several addresses, set with a rel="canonical" link element.
- [Press release](https://citable.sh/glossary/press-release): A press release is an official announcement written in news style by a company, distributed to media and news sites to share news such as a launch or funding.
- [Newswire](https://citable.sh/glossary/newswire): A newswire is a service that distributes press releases to news websites, media outlets, journalists and financial platforms for a fee.
- [Syndication](https://citable.sh/glossary/syndication): Syndication is when the same content is republished on several sites. A syndicated press release appears word for word on many news sites at once.
- [Distribution report](https://citable.sh/glossary/distribution-report): A distribution report lists where a press release was published after distribution, usually with links to each placement, outlet logos and potential reach.
- [Potential reach](https://citable.sh/glossary/potential-reach): Potential reach is the combined audience of the outlets a press release appears on: how many people could see it, not how many will read it.
- [Dateline](https://citable.sh/glossary/dateline): A dateline is the city, region and date at the start of a press release's first paragraph, showing where and when the news was issued.
- [Boilerplate](https://citable.sh/glossary/boilerplate): A boilerplate is the short, standard "About" paragraph at the end of a press release that describes the company, reused in every release.
- [Inverted pyramid](https://citable.sh/glossary/inverted-pyramid): The inverted pyramid is a news writing structure that puts the most important facts first and less important details after, so a story can be cut from the end.
- [Embargo](https://citable.sh/glossary/embargo): An embargo is a request that journalists not publish news before a set date and time, giving them time to prepare a story in advance.
- [Media contact](https://citable.sh/glossary/media-contact): The media contact is the person journalists should reach for questions about a press release, listed with name, email and often phone at the end.
- [Press kit](https://citable.sh/glossary/press-kit): A press kit is a page or folder with everything a journalist needs to cover a company: logos, screenshots, founder photos, facts, boilerplate and contact.
- [Media list](https://citable.sh/glossary/media-list): A media list is a curated list of journalists, editors, podcasters and creators who cover your topic, used for pitching stories directly.
- [Earned media](https://citable.sh/glossary/earned-media): Earned media is coverage you did not pay for: articles a journalist chose to write, reviews, mentions and social shares, as opposed to paid or owned media.
- [Launch directory](https://citable.sh/glossary/launch-directory): A launch directory is a website that lists new startups and products, such as Product Hunt, BetaList or Uneed, often with voting, a launch date and a backlink.